I am a sucker for any type of children's movie that has a meaningful, yet funny, storyline to it, and "Finding Nemo" did exactly this to me. This movie, at points, had me laugh until I would cry, especially with the sassy remarks Dory would make, I absolutely love her! One of the quotes that I have memorized was, "Wow. I wish I could speak whale." You would, of course, have to had watched the movie in order to understand the humor behind the things Dory says! Along with the laughter, "Finding Nemo" also brought out the emotional side of me, especially when Nemo was placed into the Dentist aquarium without his dad. I am an extremely emotional person, so I remember I was around 13 years old when this movie first came out, (yes an emotional and dramatic teenage age), I would literally cling on to whoever's arm was next to me when this part came on! Way dramatic, I know, but no worries, I'm over doing that now at the age of 19!!
I'm sure you're wondering, "Why does she keep going on and on about Finding Nemo when the title to her blog consists of the Finding Dory trailer?" Well, I touched on the feelings I experienced from watching "Finding Nemo" because I have not gotten a chance to watch the new "Finding Dory" movie yet, which I am super bummed about! But, this trailer of "Finding Dory" sparked a lot of the same emotions that "Finding Nemo" had on me. This ad campaign was one that I found extremely successful because it completed the job of reaching audiences of all ages by pulling at the heartstrings, but this campaign also balanced this emotion with a great amount of humor. And I feel that balance is key when you are trying to grasp the viewer's attention and making them want to watch your new movie. I find this to be true because, yes, it is a sequel, which many people are already "iffy" about, so you have to have a set plan for effectively balancing the different emotions in a trailer to draw people in to talking about this new movie.
As for the specifics of the trailer, I have attached a link for you so you can enjoy watching it! I will, now, give my personal opinion of the different aspects used in this trailer that I noticed. In the beginning of the trailer it starts out with introducing Dory by having her scream, "Hello", multiple times to catch a couple of the character's attention because she is not visible, only heard. And once the other characters hear her, the trailer fully starts. I thought this was an attention getter that can grasp anyone's attention because when people cannot see things and only hear things, they want to know what in the world is going on. The trailer then goes into the emotional appeal of the people by having them notice that Dory does not know who or where her family is, but right after this dramatic scene takes place, the sound of happy music plays and the funny remarks and actions begin by all of the different characters. Throughout the trailer I noticed there are parts where the music plays loud, but when the characters are speaking, the music softens so the audience understands what they are saying. There is also a scene in the trailer when an octopus or something is trying to capture Dory and her friends, which can be scary for children, but this part only lasts a brief second, which I find as a good thing because you do not want to scare your audience away. This pattern of emotional and funny scenes continue to replay through the trailer also, which is what you need in order to accomplish the audiences needs of wanting balance, as I mentioned earlier.
Overall, the "Finding Dory" trailer was a huge success in my book and fully grasped my attention to make me want to partake in watching this movie! And I encourage everyone to check this trailer out and see what you think of it too :)
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