JBL Launching a Global Campaign for All-New Portable Waterproof Speakers

JBL has created an invention that replaces the "classic" portable speaker that everyone enjoys. Their all new portable speaker is now made for the water with their waterproof edition. Many people want to embrace the fun moments in their life with good friends and great music, even while playing in the water at the beach. I know I'm not the only one who is afraid to bring a portable speaker near any water due to the chance of it becoming wet, which in turn, can ruin it. And why would we want to spend the big bucks on a portable speaker that may not work due to getting splashed on while we're simply wanting to have fun? With that said, I believe this waterproof speaker is an invention I would call: genius.

JBL developed a Global Campaign, along with its talented agency Doner, that keep you wanting more. They have introduced the public to commercials that are well done and extremely valuable, in my opinion. The first commercial I watched was one that I thought was informative but also funny at the same time. There was a male and a female in the water at a beach listening to music on their JBL waterproof speaker. As the male placed the speaker in the water every time, fish would jump out of the water behind them. I feel that this is trying to demonstrate the aspect of how amazing this speaker is and how big of a step up it is from their competitors by having the waterproof edition. Not any speaker can make the fish want to jump out of the water and dance along to the tunes! 

Here is the first ad: 

The new campaign JBL is launching is located in Europe and the US via broadcast, digital, and social media. There are two different waterproof speakers they are introducing, one is called the Charge 3, and the other is called the Clip 2. The Charge 3 offers the ability for the speaker to last 30 minutes underwater and plays tunes up to 20 hours on a single charge. The Clip 2, on the other hand, has a built-in carabiner clip and a battery that can last up to 8 hours. I believe this campaign is trying to target the people who want to be adventurous and live life to the fullest by bringing the beats with them wherever they decide to explore next.

The next ad this article featured was brilliant. They had a couple hosting a pool party, and when the cops heard this, they arrived, but everyone was underwater with their JBL waterproof speaker. This demonstrates that the party can go on underwater even when the cops show up to your door! I found this ad to be extremely funny and entertaining! Here is the last ad I viewed: 

The slogan for this campaign is called, "the wetter, the better", which I believe perfectly fits with their overall goal of promoting the advantages of their speakers being waterproof. I can tell you this campaign has definitely made me think twice about replacing my current portable speaker. I am the type of person who needs music as a motivator and who enjoys the entertainment it offers when in social situations. When I was invited to a pool party, I was asked to bring my speaker along. I really did not want to bring it due to the fact that I knew there was going to be water involved, and sure enough, the speaker was sitting on the table close to the water so we could hear it, and someone accidentally knocked it in. I quickly grabbed it out within 3 seconds, but ever since that incident, it has a fuzzy sound to it when it plays my music. Very irritating to me! 

Overall, I think JBL will find success with these 2, all new waterproof speakers. Not only because they are waterproof, but because they offer advantages like being underwater for 30 minutes, so you know if an accident happens where it gets dropped in the water, you don't have to worry. As the Marcomm news article says, "the brand's first-ever IPX7 rated waterproof portable speakers ensure a worry-free listening experience, no matter where the music takes you. Even underwater."